Category - Marketing

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Unlocking travel through food: How SORTED went from how-to cooking videos to destination marketing

On the inspiration stage of travel, video content material shouldn’t be a brand new phenomenon in its capability to encourage, encourage and transfer...

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Letter from Shanghai: Ctrip pushes on, global brands and lessons learnt in China and holy places, here we come

Letter from Shanghai: Ctrip pushes on, global brands and lessons learnt in China and holy locations, here we come 24/09/2018, by Yeoh Siew Hoon, in...

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Letter from Sydney: Of food made for instagram and the journey towards NDC, diversity and chatbots

Letter from Sydney: Of food made for instagram and the journey towards NDC, diversity and chatbots 03/08/2018, by Yeoh Siew Hoon, in Distribution, Featured...

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After Zanadu, Wu plunges into blockchain and crypto to build Next Gen travel platform. Here’s how he will do it

Zan Wu: “I felt I missed the Internet, I was too young. Then with the mobile Internet, I wasn’t experienced enough. Now is the moment, I have 5 years’...

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Game on as LINE enters travel: Key lessons from WIT Japan & North Asia

Game on as LINE enters journey: Key lessons from WIT Japan & North Asia 03/07/2018, by Yeoh Siew Hoon, in Distribution, Occasions, Featured, Advertising...